Dublin Riverfest Festival 2017

The Dublin Riverfest took place over the course of the June bank holiday weekend in 2017 on the North Wall Quay in Dublin city with over 100,000 visitors passing through. Eight magnificent tall ships arrived into the quay to berth alongside the Jeanie Johnston, all of which were open to festival goers. The weekend included performances and events for the public and a variety of food and beverage offerings.

The brief was to create an event brand ‘look & feel’ complementary to and compatible with the existing event identity; this ‘look & feel’ was rolled out across the event’s signage, wayfinding and branding touchpoints. The branding included over a kilometre of mesh banners installed to the event’s outer perimeter heras fences, a wayfinding programme and stand and entrance signage.