Heineken Champions Cup Semi-Final 2017
We were contracted by the EPCR (European Professional Club Rugby) to provide a stadium brand delivery solution for the European Champions Cup semi-final which took place at the Aviva Stadium in April 2017.
The Aviva Stadium was confirmed as the semi-final venue less than three weeks before the match. To deliver a project of this scale to such a tight timeline was a challenge in its own right. Despite the tight turnaround, we had confidence in our trusted network of expert production and installation contractors who had the wherewithal to turnaround a premium and cost effective stadium brand delivery in a very short space of time.
European Champions Cup semi-finals is the stage when the tournament brand takes ownership of the venue. The brand delivery requirement was therefore extensive; the stadium bowl, for example, involved the print and installation of over 1,200m of tier dressing. In addition to this, over 400m2 of large scale banners were installed behind the goals at the Havelock
The dressing of the stadium extended to all of the event’s key brand touch-points and areas of television exposure including the Players’ Entrance and Tunnel, Dressing Room and Media Areas and the VIP Hospitality space.