Retro Drive-In Movie Event 2020

We were delighted to provide a branding solution for the Retro Drive-In Movie Event hosted by Lovin Dublin at the Leopardstown Racecourse. Retro Drive-In Movie Events are a great idea and have gained popularity during the Covid-19 restrictions as they are 100 percent safe events. You arrive in your car, you stay in your car, you leave in your car and you get to see some of the world’s biggest movies on the world’s biggest LED screens.

Our brief was to create brand visibility for the client and its sponsor around the event’s key brand touchpoints. These were at the entrance to the venue and along the route from the entrance to the parking area. The branding was reasonably light-touch but effective in providing impactful brand visibility on arrival; we installed PVC banners at the external and internal entrance points and positioned some Teardrop Flags along the route.

Retro Drive-In Movie events have grown in popularity and we look forward to providing our signage and branding solutions for future events.