Lions 1888 Cup, Aviva Stadium, 2020

The British & Irish Lions (BIL) is an iconic sporting brand in the world of rugby. Every four years, the Lions – the best of the best selected from England, Ireland, Scotland, and Wales – travel to the southern hemisphere to take on one of Australia, New Zealand, or South Africa on landmark tours.

Before the squad departed for the 2025 Tour to Australia, the Lions took on Argentina at the Aviva Stadium in Dublin on 20th June for the 1888 Cup, the first time the Lions ever played a game in Ireland.

To deliver the event’s stadium branding requirements, the BIL carried out a tender process in December 2024, to secure the services of a contractor with the capabilities and experience to deliver a branding programme to the highest quality, consistent with BIL design expectations, for which Paul Daniels Event Brand Delivery was successfully appointed as the BIL’s preferred supplier.

The remit of this project involved:

• Carrying out a detailed audit of the Aviva Stadium to curate accurate specifications, guidelines, and deadlines for the creation of a seamless and high-quality branding programme
• Taking the creative identity of the 1888 Cup and BIL to developing designs and create artwork and CAD’s for the BIL’s design agency
• Liasing with the design agency to assist in developing all of said artworks
• Manufacturing and producing all stadium branding
• Managing the installation, de-rrig, maintenance, and alteration of all branding requirements
• Managing the logistics and manpower for the branding programme
• Managing the health and safety requirements for the branding programme, including relevant policies and provision of insurance documentation
• Working seamlessly with the relevant BIL personnel, including facilitation the streamlining of multiple and largescale branding requiements and stakeholders